Knowing how to speed up your WordPress website will help your site rank better and attract more visitors.
This is something you should be aware of and try to get right from the start to save a lot of time and effort later.
How can we do this and why is site speed so important?
Lets take a look.
Why Is Site Speed Important?
Studies suggest that website visitors will leave if a site is slow to load. It is thought that 1 in 4 visitors will leave if a website takes more than 4 seconds to load and this can cost you vital customers for your business.
The quicker your website loads will result in more visitors actually making it to your site. The more visitors you get will increase the chances of a sale or interaction with your site.
The speed of your WordPress website will also help with SEO which in turn will bring more visitors to your site.
Now you know a few reasons why it is important to have a fast loading site we can look at ways to speed up your WordPress website.
1. Choose Good Hosting
Fast and reliable website hosting is a very important factor for website loading speed, which makes your choice of hosting crucial to the success of your site.
It is easy to choose the cheapest option, especially if you are on a tight budget but getting the right hosting for your site will be a good investment in the long term.
You can see a detailed post on how to choose hosting for your WordPress website here.
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Get a great discount on the super fast web hosting I use and recommend.
2.Use A Lightweight Theme
The theme you use for your WordPress website can also affect the loading speed. A good lightweight premium theme will usually work better than a free poor quality theme so just like web hosting it can be worth spending some money in this area.
This site is built using the GeneratePress premium theme and this is the theme I use for all my sites and also recommend to clients.
GeneratePress is easy to use and very versatile. It also has great support from the developer.
Another amazing feature of this premium theme is that you can use it on multiple websites with just one licence. If you have more than one site this will save you a lot of money compared to other themes where you need a licence for each site.
Want To See GeneratePress?
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3.Optimize Your Images
Images can really slow down your website. The larger the image the longer it will take to load so reducing the size of images is essential.
The good news is there is an easy way to do this.
I use a plugin called Smush to optimize all the images on this site. This plugin is free which is why this plugin is a must have if you have images on your website.
It is easy to set up and will be a big help as you look to speed up your WordPress website.
For more information on image optimization check out the post How To Compress Images In WordPress.
You can also take a look at Smush here.
4.Use A Caching Plugin
Another way to speed up your WordPress website is to install a caching plugin. A caching plugin will generate static HTML pages which are saved to your server.
When someone visits your site, they will see the lightweight HTML pages instead of the original PHP scripts. These PHP scripts are much heavier and slower to load.
There are many caching plugins available and it is worth trying a few out to see which one suits you and your site.
5.Delete Unused Themes And Plugins
When you are building your website you will probably try out different themes and plugins. Some of these will be discarded once you find the most suitable for your site.
It is easy to forget about these themes and plugins and assume that as they are not being used that they won’t affect your site.
The truth is if they are still installed on your WordPress dashboard they can still slow down your website.
All unused themes and plugins should be deleted to keep your WordPress dashboard uncluttered and help keep your website running smoothly and loading quicker.
Themes and plugins that are unused can also be a security risk if they are not updated regularly so deleting them will also save you time on your site updates and eliminate this risk.
What To Do Next
Once you have tried all or some of these methods to speed up your website it is worth checking the speed.
There are quite a few sites that you can use for this.
The blog post How To Test The Speed Of A Website has more detailed information on how to do this. In fact it might be worth testing your site speed before you implement the changes. This will allow you to compare your results before and after the changes.
By trying out these methods you should see an immediate improvement in your site speed. These five methods are just some of the ways you can speed up your site, but are certainly some of the most effective.
Good luck with your site and I hope you found this post informative and useful. Check out the rest of this site for more free WordPress information.
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